Google Ads MCP server

Search campaigns, keywords and GAQL reporting, with every spend change gated behind a confirmation.

Built and ready -- pending Google Ads developer token approval and CASA verification. Add credentials below, then enable once both clear.

Get notified when it's live All connectors

Tools: 22
Read-only: 12
Write: 10; Off by default
Destructive: 0; Flagged distinctly

What it does

Google Ads through an assistant

Campaigns, ad groups, ads, keywords and conversion actions are all readable, and raw GAQL is available for the questions the named reports don't cover -- search terms included, which is where most negative-keyword work starts. Writes are opt-in and deliberately cautious: new campaigns, ad groups, ads and keywords are created paused, and anything that starts or grows spend needs an explicit confirmation in the same call.

Campaigns, ad groups, ads and keywords across your authorised accounts
Campaign and keyword performance over any date range
Search terms report -- the input for negative-keyword work
Raw GAQL queries, read-only by construction
Conversion actions and the manager-account hierarchy
Create campaigns, ad groups, ads and keywords -- always paused -- and bulk pause or enable up to 1,000 entities at once (opt-in)

Ask your assistant

What people actually ask

Real questions, answered from live Google Ads data.

“Which search terms triggered my ads last month but never converted?”

google_ads_get_search_terms

“Show me campaign spend and conversions for the last 30 days, worst first.”

google_ads_list_campaignsgoogle_ads_get_campaign_performance

“Which keywords in this ad group are costing the most per conversion?”

google_ads_list_keywordsgoogle_ads_get_keyword_performance

Tool catalogue

22 Google Ads tools

Grouped by what they touch. Every tool is individually toggleable — you expose only what you want.

Reporting

4 tools4 read-only · 0 write

Showing 4 of 4 tools

google_ads_get_campaign_performance
Read-only
Impressions, clicks, cost, and conversions per campaign over a date range.
google_ads_get_keyword_performance
Read-only
Impressions, clicks, cost, and conversions per keyword over a date range -- pairs with Search Term View data for negative-keyword workflows.
google_ads_get_search_terms
Read-only
The actual search queries that triggered your ads -- the primary input for finding new negative keywords.
google_ads_search
Read-only
Run a raw GAQL query -- the power-user escape hatch for anything the curated report tools don't cover. GAQL query text uses snake_case field names (e.g. campaign.advertising_channel_type), not camelCase. Read-only by construction -- there is no INSERT/UPDATE/DELETE in GAQL.

Keywords

3 tools1 read-only · 2 write

Showing 3 of 3 tools

google_ads_add_keywords
Write
Add one or more keywords to an ad group. Created PAUSED -- pause/enable individually with google_ads_update_keyword_status once reviewed.
google_ads_list_keywords
Read-only
Keywords in an ad group, with match type and status.
google_ads_update_keyword_status
Write
Pause, enable, or remove a keyword.

Ad groups

3 tools1 read-only · 2 write

Showing 3 of 3 tools

google_ads_create_ad_group
Write
Create a Search ad group under an existing campaign. Always created PAUSED.
google_ads_list_ad_groups
Read-only
Ad groups under a campaign, with status and CPC bid.
google_ads_update_ad_group_status
Write
Pause or enable an ad group. Enabling one under an active campaign resumes its spend -- requires confirmSpend: true.

Campaigns

3 tools1 read-only · 2 write

Showing 3 of 3 tools

google_ads_create_campaign
Write
Create a Search campaign with a new daily budget in one atomic call. Always created PAUSED -- use google_ads_update_campaign with confirmSpend to activate it once you've reviewed the setup.
google_ads_list_campaigns
Read-only
Campaigns on this customer, with status, channel type, and budget.
google_ads_update_campaign
Write
Rename, pause/enable, or change a campaign's daily budget. Enabling a paused campaign or increasing its budget starts or grows real spend -- requires confirmSpend: true.

3 tools1 read-only · 2 write

Showing 3 of 3 tools

google_ads_create_responsive_search_ad
Write
Create a Responsive Search Ad in an ad group -- Google requires 3-15 headlines and 2-4 descriptions. Always created PAUSED.
google_ads_list_ads
Read-only
Ads in an ad group, with their headlines, descriptions, and status.
google_ads_update_ad_status
Write
Pause, enable, or remove an ad. Enabling one under an active ad group resumes its spend -- requires confirmSpend: true.

Account

3 tools3 read-only · 0 write

Showing 3 of 3 tools

google_ads_get_customer
Read-only
Account-level details for one customer -- name, currency, time zone, whether it's a manager account.
google_ads_list_accessible_customers
Read-only
Every Google Ads customer ID this connection's Google account can directly access. Not scoped to this connection's authorized customers -- use this to discover what's available before authorizing more from Settings -> Connections -> Manage Customers.
google_ads_list_customer_clients
Read-only
The manager-account (MCC) hierarchy under this customer -- every client account linked beneath it, direct or indirect.

Conversions

2 tools1 read-only · 1 write

Showing 2 of 2 tools

google_ads_create_conversion_action
Write
Register a new webpage-based conversion action (e.g. a purchase or signup) for use as a campaign optimization goal.
google_ads_list_conversion_actions
Read-only
Conversion actions configured on this customer.

More tools

1 tool0 read-only · 1 write

Showing 1 of 1 tools

google_ads_batch_update_status
Write
Pause, enable, or remove many campaigns/ad groups/ads/keywords in one call -- far more efficient than one tool call per entity for bulk changes like "pause these 50 keywords." Enabling any entity requires confirmSpend: true. Up to 1,000 entities per call.

Every tool name and description, machine-readable: /llms-full.txt

Access & safety