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Local & Reputation
Coming soon

Google Business Profile MCP server

Locations, reviews, posts and local performance across every listing you manage.

Coming soon — Business Profile support is not yet available.

Get notified when it's liveAll connectors
Tools
15
Read-only
9
Write
6
Off by default
Destructive
3
Flagged distinctly
What it does

Google Business Profile through an assistant

For a business with one location or a hundred, an assistant can pull the listing details, read reviews, publish local posts and media, and report on what people actually did -- calls, direction requests, website clicks, bookings. Two things carry extra friction on purpose: a review reply is permanent and public, so it needs an explicit confirmation, and editing several core fields at once needs one too, because Google's moderation can flag that pattern.

  • Location details across every account you authorise
  • Reviews, with reply and reply-deletion (opt-in, confirmation required)
  • Local posts and media -- publicly visible immediately, no approval queue
  • Daily performance: impressions, calls, direction requests, website clicks, bookings
  • Verification status per location, and search for unclaimed Google listings
  • Update location information (opt-in, with a guard on bundled core-field edits)
Ask your assistant

What people actually ask

Real questions, answered from live Google Business Profile data.

“Are there any reviews from the last week I haven't replied to?”

google_business_profile_list_reviews

“How many people asked for directions to each location last month?”

google_business_profile_list_locationsgoogle_business_profile_get_performance

“Which of my locations are still unverified?”

google_business_profile_list_locationsgoogle_business_profile_list_verifications
Tool catalogue

15 Google Business Profile tools

Grouped by what they touch. Every tool is individually toggleable — you expose only what you want.

Location

4 tools3 read-only · 1 write

Showing 4 of 4 tools

  • google_business_profile_get_location
    Read-only

    Full details for one authorized location.

  • google_business_profile_list_locations
    Read-only

    Locations under a Business Profile account, with their title, address, phone, categories, and hours.

  • google_business_profile_search_google_locations
    Read-only

    Find a business Google already knows about (e.g. before claiming/verifying it) by name and address.

  • google_business_profile_update_location
    Write

    Update a location's title, phone, primary category, address, or website. Changing 2+ of title/phone/category/address in the same call requires confirmBundledCoreEdit -- Google's edit-moderation system can flag or suspend a profile for simultaneous core-field changes that look anomalous. Change one field at a time when possible.

Posts

3 tools1 read-only · 2 write

Showing 3 of 3 tools

  • google_business_profile_create_post
    Write

    Publish a Local Post to a location's Business Profile -- publicly visible immediately, no approval queue.

  • google_business_profile_delete_post
    Write
    Destructive

    Permanently remove a published Local Post.

  • google_business_profile_list_posts
    Read-only

    Local Posts (updates, offers, events) published to a location.

Reviews

3 tools1 read-only · 2 write

Showing 3 of 3 tools

  • google_business_profile_delete_review_reply
    Write
    Destructive

    Remove this business's reply to a review, leaving the review unreplied.

  • google_business_profile_list_reviews
    Read-only

    Customer reviews for a location, including any existing reply.

  • google_business_profile_reply_to_review
    Write
    Destructive

    Post or overwrite a public reply to a customer review. Permanent and immediately public on Search/Maps -- requires confirmReply: true.

Media

2 tools1 read-only · 1 write

Showing 2 of 2 tools

  • google_business_profile_add_media
    Write

    Add a photo or video to a location's Business Profile from a publicly-fetchable URL.

  • google_business_profile_list_media
    Read-only

    Photos and videos on a location's Business Profile.

Discovery

1 tool1 read-only · 0 write

Showing 1 of 1 tools

  • google_business_profile_list_accounts
    Read-only

    Every Google Business Profile account this connection's Google account can access. Not scoped to this connection's authorized locations -- use this to discover accounts before authorizing locations from Settings -> Connections -> Manage Locations.

More tools

2 tools2 read-only · 0 write

Showing 2 of 2 tools

  • google_business_profile_get_performance
    Read-only

    Daily performance metrics for a location -- impressions (Maps/Search, desktop/mobile), calls, website clicks, direction requests, conversations, bookings, food orders.

  • google_business_profile_list_verifications
    Read-only

    Verification attempts and their status for a location -- read-only. Initiating or completing verification is a manual step done through the Business Profile console, not exposed as a tool.

Every tool name and description, machine-readable: /llms-full.txt

Access & safety

You decide what it can touch

The same model applies to every connector, and it defaults closed.

Authorize once

Connect Google Business Profile through its own consent screen. Credentials are encrypted with AES-256-GCM and never returned by any API response or tool call.

Writes off by default

A new connection switches on a read-oriented default set only. Every write tool must be enabled deliberately before any client can call it.

Roles enforced server-side

READ, WRITE and ADMIN gate tool invocation on the server, not just in the UI. A READ member's token is refused any write tool.

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